Weekly Bash #15 - Product Improvements, CMI Feed, Content Strategies...

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Hi there fellow product and marketing enthusiasts!

Welcome to a new edition of the weekly Bash, covering AI in marketing and product.

This week we’re sharing product improvements, expert opinions on improving your content marketing, the Content Marketing Institute as a source in the Work Feed, and the latest podcasts in product, marketing, and AI!

Let’s get into it!

✨ What’s new in Bash: UI improvements and bug fixes

We recently made some small changes to the in-app navigation and view. Updates also include bug fixes and performance improvements.

You’re always welcome to suggest new features to the team! Reach out to us.

Action plan: 9 strategies to improve your content marketing

Having creative and cost-effective strategies to maximize the performance of your content marketing channels is a must. 

Great strategies help navigate through resource constraints while ensuring the content's effectiveness and relevance. We’ve summarized a CMI article and turned it into an action plan so you can get more out of your content strategy.

Feed highlight: Content Marketing Institute (CMI)

The Content Marketing Institute (CMI) focuses on advancing the knowledge and practice of content marketing and serves as a hub for professionals in the field to access valuable information, learn new skills, and connect with other marketers.

Here’s how adding new CMI updates to the work feed makes you a better marketer:

• Understand new information: Generate summaries for recently released articles and quickly digest insights.

• Set up action plans: Turn how-to guides and case studies into action plans that can be incorporated into your own teams’ day-to-day activities.

• Write expert content: Always share expert, high-quality information with your audience. Turn CMI insights into blog articles, social posts, or newsletter content. 

Check out 20+ other resources that can be added to the feed

Podcast bites: The Latest Marketing, AI & Product Stories 🎙️

• How to Create a Go-to-Market Strategy: experiences and insights on reinventing the wheel, understanding and implementing products, and creating word-of-mouth through content, branding, and community. Learn more

• How to Build Authority on LinkedIn: Aside from showing up day in and day out, how else can you build authority and become a top voice on the platform? Learn more

• Last week in AI: ChatGPT memory, Altman seeks trillions, California AI regulation, art gen lawsuit. Learn more

Nuggets for thought 💭

• Hybrid content creation: Develop strategies that leverage the strengths of both AI and human creators, balancing AI-generated efficiency with human-driven emotional intelligence and creativity.

• AI ethics in content: Implement ethical guidelines for AI content creation to ensure accuracy, minimize biases, and maintain transparency with audiences.

• AI-Savvy SEO: Evolve content strategies to align with AI advancements in search technology, optimizing for AI algorithms as well as traditional SEO.

If you enjoyed this newsletter, feel free to share and forward! Follow Bash on Twitter and LinkedIn for daily updates and news.